June 15th 2011
Why are Logos Important?
That’s a question that big companies pay millions and millions of dollars to advertising companies to help bolster their branding so that consumers like you and me will remember who they are and to buy their products. Logo’s are like good slogans or good jingles. Everybody tends to remember them if you got a good one. I’m sure if you ask every guy what the theme song to ESPN is, most guys would know how it went. That’s how effective a good jingle is on the minds of consumers. The use of slogans are important as well, I recently played a game where it listed 10 slogans and it was amazing how most people recognized them because of how effective their advertising works.
Logo’s may be just as recognizable as say a slogan or a jingle but they also provide a great way to make your company recognizable. The logos can be shapes of objects or just the words of the company. Some prominent examples of logos using just words are, Microsoft, Coke, IBM and 3M. Some great examples of companies using shapes can be Apple, AT&T, McDonalds, and Nike. Nike is probably most recognized of the bunch since so much advertising is done using the Nike “swoosh”. It has become implanted into not only sports fans, but anybody who buys a shoe.
Therefore it is important to find a logo that is simple and easier to recognize. What can be more simply than just the name of the company. It is easily recognizable since the logo is the name of the company. Some companies do a mixture of the two and can be just as effective. Pair this up with a great slogan and it all adds up to a company that has great brand recognition and is easily remembered. Brand recognition is important when you’re trying to make a buck. Therefore logo design is as critical as any part of your business.
