October 15th 2011
New Era Hat, Far More Than Hats
We have seen so many hip-hop, R&B super stars and trendsetters always wear monster energy hats no matter where they are. We have also seen many famous brands worked jointly with New Era to bring out cooperation styles. This is more than a hat.
The hat company E Koch Cap Co. was started in 1920 by Ehrhardt Koch in New York, with only 14 other employees working for him. The name of company was officially changed to New Era in 1922. In 1932, the company designs their first version of a baseball cap, later they had an exclusive license to start specifically design for Cleveland Indians professional baseball team hat. This is their first specifically design for their team. By 1940s, New Era had become a company dedicated hats to a few professional baseball teams.
Immediately, it brought out fierce competition with Wilson, Spalding, Rawlings and other brands. In the late 1940s, New Era mainly manufactured caps that wearers can change its size. Until 1954, they redesigned their caps’ appearance and color with Brooklyn style and then named it 59 Fifty. By 1965,nfl hats has provided 10 major league baseball teams the team caps. In 1969, New Era to design the unique “full closure” cap. In 1974, New Era exclusively for 20 to 24 teams of Major League Baseball team cap. In the early eighties of the twentieth century, New Era is not only able to provide 23 teams of Major League Baseball team cap, but also received a large number of orders from the schools, the local businesses, the international baseball teams, golf teams
In 1986, New Era marketed one cap (named MLB Diamond Collection) for USA professional baseball alliance teams, and such caps could also sell to the public. Such act has achieved great success. At that time it was a fashion tendency that New Era caps can match with different clothing. In 1993, The main competitor was completely defeated by New Era Hats, and New Era got the certificate of exclusively manufactory from Major League Baseball.
Spike Lee (the renowned black director in USA) had directed a film in 1996, and he asked New Era to design one cap with red color and white words of New York Yankees, which made New Era knew by the people in the world. New Era hat could be seen everywhere, on adults and children, men and women, the old and the young and in all fields in America.
In 2006, the New Era Cap Company moved its headquarters from suburban Buffalo to downtown area. In the same year in May, its first flagship store in the SOHO district of New York City opened, in November of the same year, it opened a second flagship store In March of 2007, New Era was not only strict in design and brave in making innovations. About the material of hat, the company adopted the 100% terylene with good performance as the raw material based on the 100% pure wool. And this marked the first important change after 20 tears of traditional hat craft. In the spring of 2007, The third flagship store was opened in London. On August of same year, Their flagship stores were opened one by one in Toronto, Queen Street, Atlanta, Berlin, Birmingham, Japan, Korea and so on.
Since New Era Hats had appeared in the film of the famous black director Spike Lee in 1996, New Era was not only a commodity thorough people’s lives, but also represented a culture and a great trend.
